Social Media Use Policy
Social media offers businesses the opportunity to connect with clients and customers in a direct and open fashion. However, owing to its more informal nature, social media use by corporate communications departments, employees and consumers creates opportunities for risk. Major risk factors include violations of information security and data privacy, virus and malware intrusion, inadvertent disclosures leading to compliance violations, site security and personal safety issues, brand mismanagement and others. Titan Grey works with clients to develop a workable social media usage policy and procedure that fosters creative communication about the company’s brand and message while mitigating risk and threats to business value.